It’s Time We Start Designing for People with Less Money

Eli Berger
3 min readJun 3, 2019
Crisp and comfortable. Can you afford this? I can’t.

We could get a rustic side-table to put stuff on…but that would be $150. Or maybe a simple electric fireplace that would transform the whole apartment into pure warmth and coziness…but that’s at least $200 if we don’t want the cheap ones. Are we making any money, by the way?

I’m sure I’m not the only millennial with a need for simplicity or a penchant for nice, cozy feelings. When you’re temporarily living in a lower-end neighborhood of New York City for school and community as a freshly-married student, you tend to be stressed and sad unless you have something to remind you that there is beauty in the world and a sense of home to come back to. (Of course, being married provides much of that, but my wife is from the Midwest; we both need a little mountain air to stay resilient.)

I am also one of the most aesthetic, experiential people I know. (This is ironic to some people given my analytical, often intense worldview and my pretty conservative religiosity, but I happen to think these are natural consequences of each other.) In any case, I am blessed with needing vivid, profound experiences to feel human and have mental clarity.

The Mixed Blessing of Design

We have so much more these days than we ever have in terms of technology, industry, and diversity of…

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Eli Berger

Taking a step back to abstract the concrete, concretize the abstract, and interrogate the daylights out of my imagination.